Morrisons Market Street Soft Pitted Dates

Morrisons Market Street Soft Pitted Dates are a private-label retail product offered by Morrisons, one of the United Kingdom's 'Big Four' supermarket chains. This specific product is part of their 'Eat Smart' and 'Market Street' ranges, designed to provide healthy, convenient snack options that contribute to a balanced diet. The dates are typically sourced from major date-producing regions such as North Africa or the Middle East, though the final packaging and quality control are managed by Morrisons in the UK.

Originally founded by William Morrison in 1899 as an egg and butter stall in Bradford, the brand has grown into a vertically integrated retail giant. Unlike many of its competitors, Morrisons owns a significant part of its supply chain, including many of the manufacturing sites that process its fresh meat, vegetables, and fruit. Today, the company is owned by the American private equity firm Clayton, Dubilier & Rice, which acquired the business in 2021, shifting its ultimate ownership to the United States while maintaining its deep operational roots in West Yorkshire.