Esselunga Bio Semi di Chia Bianca

Esselunga Bio Semi di Chia Bianca is a healthy food product consisting of white chia seeds. The product is part of the 'Esselunga Bio' private label line, which focuses on organic and sustainably sourced food items. The chia seeds are packaged in 200g bags and are marketed for their nutritional benefits, including being a high source of fiber and omega-3 fatty acids.

Esselunga is one of Italy's most prominent supermarket chains, founded by Bernardo Caprotti in 1957. The brand is deeply rooted in Italian grocery culture and is renowned for its high-quality private-label products. While the seeds themselves are often sourced from South America, the product is processed, quality-controlled, and packaged in Italy by Esselunga S.p.A.

The brand remains under the private ownership of the Caprotti family through Supermarkets Italiani S.p.A. As of 2024 and beyond, Esselunga continues to operate as an independent entity, maintaining its position as a retail leader in Northern and Central Italy without being absorbed by international conglomerates.