Semplici e Buoni lactose-free ricotta

Semplici e Buoni is a private label brand belonging to the Italian retail chain Pam Panorama. This specific product is a lactose-free ricotta, designed for high digestibility to cater to health-conscious consumers and those with dietary restrictions. It is positioned within the wellness line of the retailer, focusing on simple ingredients and nutritional balance.

The product is manufactured in Italy, typically by specialized dairy partners that produce high-quality fresh cheese for private label distribution. As a brand owned by Gruppo Pam, it represents the strategic focus of the Venetian retailer on providing specialized food options that compete with national brands while maintaining a local supply chain.

Ownership of the brand rests with Gruppo Pam (Gecos S.p.A.), one of the historic players in the Italian large-scale retail sector. Founded in 1958, the group operates across various supermarket formats and remains an Italian-owned entity headquartered in Venice, maintaining a strong regional presence and a commitment to Italian gastronomic traditions.