Seepje Kleur wasmiddel

Seepje is a Dutch brand founded in 2013 by Jasper Gabbel and Melvin Loggies. The idea started when they saw an Indian woman wash her clothes with soapnuts, or Sapindus mukorossi fruit shells, which naturally contain soap. This inspired them to create a line of sustainable laundry and cleaning products that are mostly natural and biodegradable.

The product shown is a liquid laundry detergent intended for colored clothes (kleur). It is formulated with 99.8% natural ingredients and is packaged in bottles made from recycled plastic. Seepje emphasizes fair trade practices and works directly with farmers in Nepal and India to source their primary cleaning agents. The production and bottling primarily take place in the Netherlands, maintaining a focus on local quality control and carbon footprint reduction.