ØGO Chopped Tomatoes

ØGO is a Danish private-label brand established by the Salling Group, Denmark's largest retail group, to provide affordable organic food options to consumers. The brand's name, ØGO, is a play on the Danish word 'økologi' (organic). While the brand itself is Danish, the sourcing of its tomato products, such as these chopped tomatoes, typically comes from Italy, a region renowned for its high-quality organic tomato production.

The product is exclusively available through Salling Group's retail chains, including Netto, Føtex, and Bilka. Ownership has remained entirely within the Salling Group, which is a foundational company headquartered in Brabrand, Denmark, and owned by the Salling Foundations. This ownership structure ensures that the brand remains under Danish control while leveraging international manufacturing partnerships to maintain organic standards and competitive pricing.