Tony's Chocolonely Chocolate Egg

Tony’s Chocolonely is a Dutch confectionery company founded in 2005 by investigative journalist Teun van de Keuken. After discovering the prevalence of child labor and modern slavery in the cocoa industry, the brand was established with the specific mission of making '100% slave-free' chocolate the industry norm. The brand is famous for its vibrant packaging and its unequally divided chocolate bars, which represent the inequality in the chocolate supply chain.

While the company is headquartered in Amsterdam and maintains strong Dutch roots, the actual manufacturing of the chocolate occurs primarily at the Alprorose factory in Switzerland and Kim’s Chocolates in Belgium. The brand sources its cocoa beans directly from cooperatives in Côte d'Ivoire and Ghana, paying a higher price to ensure living wages for farmers and prevent labor exploitation. Today, Tony's Chocolonely remains an independent company with investment from various groups, continuing its role as a social enterprise and a disruptor in the global confectionery market.