Tony's Chocolonely Chocolate Egg

Tony's Chocolonely is a Dutch confectionery company founded in 2005 by investigative journalist Teun van de Keuken. The brand was established with the radical mission of making 100% slave-free chocolate the industry standard. This specific product is a seasonal chocolate egg, often featuring the brand's signature unequally divided pieces to represent the inequality in the chocolate industry.

While the brand is rooted in the Netherlands, its chocolate production primarily takes place in Belgium, specifically through the Alprorose factory and other manufacturing partners that adhere to the company's strict ethical sourcing and fair-trade guidelines.

Ownership of Tony's Chocolonely remains independent of the major global chocolate conglomerates. The ultimate controlling interest is held by the company itself through its leadership and investment partners like Verlinvest and JamJar Investments, focused on maintaining the brand's social impact mission. The company continues to be headquartered in Amsterdam, Netherlands.