Arena swimwear/goggles

Arena is a premier international brand specializing in competitive swimwear and water sports equipment. Founded in 1973 by Horst Dassler, the son of the Adidas founder, the brand was born out of a passion for performance sports and became famous for its advanced fabric technology and sleek designs. Today, Arena's products, ranging from high-performance racing suits to goggles and training gear, are manufactured in various locations globally to meet international demand.

The brand has changed ownership several times over the decades. It was eventually acquired by the Swiss-based Capvis Equity Partners in 2014 and later transitioned to its current ownership structure. Currently, Arena is headquartered in Tolentino, Italy, and is owned by the investment firm Capvis with a strong focus on maintaining its status as a leader in technical aquatic sports apparel.