Vivi Verde Coop Organic Extra Virgin Olive Oil

Vivi Verde is the dedicated organic and ecological private-label brand of Coop Italia, one of Italy's largest retail chains. This specific product is a 100% Italian Organic Extra Virgin Olive Oil, highlighting a commitment to local agriculture and sustainable farming practices.

The oil is produced and bottled in Italy using olives grown exclusively within the country. As a private label, while Coop Italia manages the brand and quality standards, the actual pressing and bottling are often carried out by specialized Italian oil mills under contract. The brand represents Coop's initiative to provide accessible organic products that adhere to strict European organic certification standards.

Coop Italia operates as a system of consumers' cooperatives rather than a traditional corporation. This cooperative structure means the ultimate ownership lies with the millions of consumer-members in Italy, making it a uniquely community-owned entity in the global retail landscape.