Signal White System toothpaste

Signal is a globally recognised oral care brand that has been a staple in household hygiene for decades. Originally launched in the 1960s, the brand became famous for introducing the first toothpaste with red stripes, which was designed to signify both cleaning and gum protection. The 'White System' variant shown here is specifically formulated for whitening purposes, featuring active charcoal technology to remove surface stains and restore natural brightness to teeth.

While the brand has deep European roots, its manufacturing footprint is expansive to serve various regional markets. For the Middle Eastern and Turkish markets, production is often based in Unilever's large-scale manufacturing facilities in Egypt. Globally, Signal is owned by Unilever, one of the world's largest consumer goods companies. The brand operates under different names in various regions, such as Pepsodent in parts of Asia or Mentadent in Italy, but it maintains a consistent focus on dental health innovation and accessibility under the ultimate stewardship of its British parent company.