Eldorado Chickpeas (Kikärter)

Eldorado is a well-known Swedish private label brand that was founded in 1969. It was originally established by Unil (a purchasing organization) to provide a budget-friendly range of pantry staples and household goods for the Swedish market.

Today, the brand is owned by Axfood, one of the leading food retail groups in the Nordic region. While the brand is Swedish in origin and management, the manufacturing of specific products is outsourced to various locations across Europe and the world to maintain cost-efficiency. This specific product of canned chickpeas is typically produced in Italy, which is a major processing hub for legumes and canned vegetables in the EU.

Axfood continues to manage Eldorado as its primary discount brand, selling it through retail chains such as Willys, Hemköp, and Tempo. The brand focuses on delivering essential quality at the lowest possible market price.