BOB Tranbär & Lingon Lättdryck

BOB is a highly recognized Swedish brand, particularly famous for its range of jams and fruit squashes. The product shown is a concentrated fruit drink (lättdryck) flavored with cranberry and lingonberry. Originally founded in 1948 in Kumla, Sweden, by the company Ekströms, the brand has become a staple in Swedish households.

Today, the brand is owned by Orkla, a major Norwegian conglomerate that acquired the brand through its Swedish subsidiary. Production continues to be rooted in Sweden, specifically at the Orkla Foods factory in Kumla. The brand is known for its focus on quality fruit products and has recently introduced variants with reduced sugar to meet modern health trends.