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Vivi Verde is the dedicated organic and ecological private label from Coop Italia, one of Italy's largest retail chains. These specific eggs are sourced from hens raised without the use of antibiotics and follow strict organic farming protocols. The product is marketed as '100% Italian', indicating that both the production and the sourcing of the eggs take place entirely within Italy.
The brand Vivi Verde was launched by Coop to meet the growing consumer demand for sustainable and bio-certified products. As a private label, it does not have a separate corporate headquarters but is entirely managed by the Coop system, specifically COOP Italia, which is a confederation of several consumer cooperatives.
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