Made O'Meter
Discover where a brand or product originates
Eukanuba is a premium pet food brand known for its science-based approach to nutrition. Founded in 1969 by Paul Iams, the brand was named after a term popular in jazz culture meaning 'the tops' or 'supreme.' For decades, it has focused on high-quality animal protein and tailored formulas for different life stages and breeds.
Ownership of the brand has transitioned through major global conglomerates. It was acquired by Procter & Gamble in 1999, but in 2014, Mars, Incorporated purchased the brand in many major markets, including North America and Europe. Today, Eukanuba is part of the Royal Canin and Mars Petcare family, while Spectrum Brands handles the label in certain other regions like parts of the Asia-Pacific. Manufacturing occurs in several specialized facilities worldwide, including major plants in Ohio (USA) and the Netherlands (Europe), to serve its global customer base.
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