Noorder trots! Streekhoning

Noorder trots! is a private label brand primarily associated with the Dutch supermarket chain Poiesz. The 'Streekhoning' product line features regional honey sourced from local beekeepers within the northern provinces of the Netherlands, such as Friesland, Groningen, and Drenthe.

The brand focuses on promoting local craftsmanship and regional pride, ensuring that products are manufactured or harvested close to home. Ownership of the brand lies with Poiesz Supermarkten B.V., a family-owned company headquartered in Sneek. It remains a regional powerhouse in the Dutch retail landscape, focusing on freshness and local sourcing.