MasterFoods Barbecue Sauce

MasterFoods is a quintessential Australian brand that has become a staple in households across the country. Established in 1945 by Henry Lewis and his family, the brand originally focused on importing specialty foods before transitioning into manufacturing its own iconic range of sauces, herbs, and spices. The Barbecue Sauce shown is one of their most recognizable products, frequently associated with Australian outdoor grilling and casual dining culture.

While MasterFoods began as a family-owned Australian enterprise, it was acquired in 1967 by Mars, Incorporated. Today, the brand operates as a major part of the Mars Food Australia division. Despite this international ownership by a global American conglomerate, the brand maintains its strong local identity by continuing to produce the vast majority of its product line in Australia, specifically at its manufacturing facility in Wyong, New South Wales.