Only & Sons Apparel

Only & Sons is a contemporary menswear brand that specializes in high-quality, affordable fashion including denim, shirts, and outerwear. Originally established in Denmark, the brand is part of a large European retail group. Its manufacturing process is distributed globally, with production facilities primarily located in regions like China, Bangladesh, Turkey, and India to ensure scalability and cost-effective distribution across international markets.

The brand is owned by the Danish conglomerate Bestseller. Since its launch, Only & Sons has focused on a 'fast fashion' business model, drawing inspiration from urban lifestyles and subcultures. As of 2026, the brand remains an integral part of Bestseller's portfolio, benefiting from their extensive global supply chain and sustainability initiatives. The ultimate ownership lies within the Holch Povlsen family through the Bestseller group, headquartered in Denmark.