Pinkids by Pink Lady apples

Pinkids is a specialized sub-brand of Pink Lady apples, designed specifically for children with smaller-sized fruit and playful packaging. The apples are the Cripps Pink variety, which were originally developed in Australia in the 1970s by a researcher who crossed Golden Delicious and Lady Williams varieties.

While the brand originated in Australia, Pink Lady and PinKids apples are now grown globally under a licensing model. In Europe, the brand is managed by Pink Lady Europe, which coordinates production across several countries including France, Italy, and Spain. This decentralized manufacturing allows for fresh supply throughout the year depending on the hemisphere and harvest season.

The global management of the brand is overseen by Apple and Pear Australia Limited (APAL), which owns the international trademark. Owners of the Pink Lady license must adhere to strict quality standards to ensure the signature flavor profile of sweetness balanced with a crisp, tangy finish.