Solvite Wallpaper Adhesive

Solvite is a legacy household brand that has become the gold standard for wallpaper adhesives in the United Kingdom and Ireland. Launched officially in 1964, it quickly gained a reputation for being the most reliable adhesive for both professional decorators and DIY enthusiasts. The brand is famous for its 'flying man' advertising campaigns, which demonstrated the superior bond of the paste by suspending people from ceilings using only Solvite adhesive.

Over the decades, the product line has expanded to include ready-to-use pastes, heavy-duty adhesives, and repairing solutions. While the brand was originally a British innovation, it was acquired by the German multinational Henkel in the late 20th century. Today, Solvite is part of Henkel’s expansive Adhesive Technologies portfolio, benefiting from global research and development while maintaining its strong manufacturing and market presence in the UK.

Ownership of Solvite rests with Henkel AG & Co. KGaA, which manages the brand alongside other major names like Loctite and Pritt. This backing ensures that while the product remains a staple of British hardware stores, it is supported by one of the world's leading chemical and consumer goods conglomerates.