NOFO 2-in-1 Shampoo & Conditioner

NOFO is a private label brand belonging to the Swedish retail giant Rusta. The brand is designed to offer high-quality personal care and household products inspired by Scandinavian simplicity and minimalism. While the brand is conceptually Swedish and managed by Rusta AB in Upplands Väsby, the products are manufactured within the European Union to meet regional distribution needs.

Rusta, the ultimate owner, has grown significantly to become a major player in the Nordic retail market, providing affordable home and leisure products. The manufacturing for private labels like NOFO is often outsourced to specialized factories across Europe, ensuring cost-efficiency while maintaining EU cosmetic standards.