Lubella Choco Kulki cereal

Lubella Choco Kulki is a popular chocolate-flavored puffed grain breakfast cereal primarily marketed toward children. The product features a distinctive green packaging with the mascot of the 'Kubuś' brand, reflecting a cross-brand collaboration between two major Polish food labels. It is promoted for containing whole grains and providing nutritional value alongside its chocolate taste.

The Lubella brand has deep historical roots in Poland, dating back to 1881 in Lublin. It is traditionally famous for its pasta and flour products but has expanded significantly into the breakfast category. Today, the brand is part of a large corporate portfolio, maintaining its production base within Poland where it remains a household name.

Ownership of Lubella lies with Maspex, one of the largest food and beverage companies in Central and Eastern Europe. This ownership has allowed Lubella to leverage marketing synergies with other Maspex brands like Kubuś (known internationally as Tedi or Kubu), creating highly recognizable product lines across European markets.