Define Mild & Sensitive Shampoo

Define is a prominent hair care brand established in Norway, designed in cooperation with professional Scandinavian hairdressers to meet the specific needs of Nordic hair types. The brand focuses on salon-quality results available for everyday consumers in grocery stores. The Mild & Sensitive variant is specifically formulated to be anti-dandruff and perfume-free, catering to sensitive scalps. Manufacturing takes place primarily in Norway through the facilities of Orkla.

Ownership of the brand belongs to the Orkla Group, a leading industrial conglomerate based in Oslo, Norway. Orkla acquired the brand through its acquisition of Lilleborg, a historic Norwegian company specialized in personal care and cleaning products. The brand remains a staple in the Nordic beauty market, representing a blend of professional expertise and mass-market accessibility under the umbrella of one of Scandinavia's largest consumer goods companies.