Robinson's Orange Fruit Squash

Robinsons is one of the United Kingdom's most iconic beverage brands, best known for its range of fruit squashes—concentrated fruit syrups that are typically diluted with water. The brand holds a prestigious place in British culture, notably serving as an official sponsor of the Wimbledon Tennis Championships for many decades, a relationship that began in the 1930s.

The product's manufacturing remains heavily centered in the United Kingdom, where it serves a large domestic market. The brand is recognized for its commitment to health-conscious ingredients, having removed added sugar from its entire range several years ago to adapt to modern consumer preferences.

While Robinsons was originally founded by Matthias Robinson in the 19th century and later became part of J & J Colman, it is currently owned and managed by Britvic PLC. Britvic is a major British soft drinks producer headquartered in Hemel Hempstead, which manages a wide portfolio of global and local beverage brands.