Cien Soft Moisturising Cream

Cien is a private label brand primarily associated with the German discount supermarket giant Lidl. This specific product, the Cien Soft Moisturising Cream, is a versatile skincare item designed for use on the face, body, and hands, frequently compared to major global brands for its value and efficacy.

The brand was developed by Lidl to provide high-quality personal care products at low cost. Because it is a private label, it does not have an independent company history outside of its parent corporation. The manufacturing of Cien products predominantly takes place in Germany, utilizing specialized third-party manufacturers that maintain high European quality standards.

Lidl, the ultimate owner, operates as part of the Schwarz Gruppe, which is one of the largest retail groups in the world. Headquartered in Neckarsulm, Germany, the company manages the Cien brand across its global network of thousands of stores, ensuring consistent formulation and branding across different international markets.