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MAMONE is a private label brand primarily sold through the Danish discount supermarket chain REMA 1000. These hazelnut kernels are marketed as a versatile staple for both baking and snacking, featuring the 'Nøglehulsmærket' (Keyhole label) symbolizing a healthier choice within the category.
The global supply chain for hazelnuts typically leads to Turkey, the world's largest producer. While the raw ingredients are sourced internationally, the product is packaged specifically for the Scandinavian market under the stewardship of Reitan Retail. The brand emphasizes affordability and quality for everyday household use.
Ownership of the brand lies with the Norwegian Reitan Group. Their retail arm, Reitan Retail, operates REMA 1000 across Denmark and Norway, ensuring that the brand remains a dominant local private label under Nordic corporate governance.
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