Cien Sun Protect Milk SPF 50

Cien is a widespread private-label budget beauty and personal care brand exclusively sold by the German international discount retailer Lidl. The brand was established to provide high-quality cosmetic and hygiene products at a competitive price point, effectively competing with major global personal care conglomerates.

Cien products, including the Sun Protect Milk range, are primarily manufactured in Germany and other European countries, leveraging a network of specialized contract manufacturers that adhere to strict European Union cosmetic regulations. This manufacturing strategy allows for consistent formula quality while keeping logistics costs low for the retail network.

The brand is owned by the Schwarz Group, one of the world's largest retail groups. Over the years, Cien has gained a reputation for performance that often mirrors or exceeds that of premium brands in independent consumer tests, particularly in the sunscreen and anti-aging categories. It remains a cornerstone of Lidl’s non-food variety across its thousands of stores globally.