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Founded by Amy Liu in 2019, Tower 28 Beauty is a Los Angeles-based skincare and cosmetics company specifically designed for people with sensitive skin. The SOS (Save. Our. Skin.) Daily Rescue Facial Spray is one of the brand's most recognizable products, featuring Hypochlorous Acid as its primary active ingredient to soothe irritation and defend against bacteria.
The brand is named after Tower 28, a lifeguard tower in Santa Monica known for being a meeting spot for those seeking a fun, inclusive, and clean beach environment. This aesthetic is reflected in the brand's 'Clean Beauty' standards, ensuring all products are non-toxic, non-irritating, and free from common allergens. Tower 28 remains a privately held, independent company fueled by its viral success on social media and its distinctive minimalist packaging.
All Tower 28 products are formulated and manufactured within the United States. Since its launch, the brand has expanded significantly through major retailers like Sephora, maintaining its position as a leader in the 'clean girl' aesthetic and sensitive skincare market.
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