Made O'Meter
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Century Tuna is a household name in the canned seafood industry, particularly within Southeast Asia. The brand was first introduced in the Philippines during the late 1970s and early 1980s by the Po family through their venture, Century Canning Corporation. It was designed to provide a healthy, protein-rich option for local consumers and eventually expand into a powerhouse in the global market.
Today, the brand is manufactured primarily in the Philippines, utilizing significant processing facilities in General Santos City, often referred to as the 'Tuna Capital of the Philippines.' The product line, including the popular Hot and Spicy variant, is exported to dozens of countries including the United States, Germany, and throughout the Middle East.
The brand is currently managed and owned by Century Pacific Food, Inc. (CPFI), which remains one of the largest branded food companies in the Philippines. The company has evolved from a small canning business into a multi-category food and beverage giant, maintaining its headquarters in Pasig City. Under the continued leadership of the Po family, the brand has maintained its position as the market leader in the canned tuna category while expanding into plant-based alternatives and other protein sectors.
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