PRISM+ Television

PRISM+ is a consumer electronics brand that has gained rapid popularity in the Asia-Pacific region, particularly in Singapore and Australia. Founded in 2017, the brand initially focused on high-quality gaming monitors before expanding into the home entertainment market with a range of smart televisions. The brand is known for offering premium display technology, such as OLED and QLED panels, at competitive price points by utilizing a direct-to-consumer business model.

While the brand is headquartered in Singapore, its manufacturing operations are primarily based in China, where it collaborates with various Original Equipment Manufacturers (OEMs) to produce its hardware. The branding and product development focus on localized software integration and customer support to maintain a strong presence in its core markets. PRISM+ remains an independent company under the leadership of its original founders, continuing to disrupt the traditional electronics market through digital-first retail strategies.