Massel Chicken Style Stock

Massel is a prominent Australian brand specializing in premium stocks, bouillons, and gravies. Founded in Sydney in 1982, the company was a pioneer in the market by focusing on plant-based seasoning solutions that are gluten-free and vegan, even when branded as meat-style flavors like chicken or beef.

The brand has maintained a strong emphasis on health and inclusivity, ensuring their products are free from MSG, artificial preservatives, and common allergens. Massel remains a privately owned Australian entity, manufacturing its products locally in New South Wales to supply both the domestic retail market and international customers. Its popularity stems from its ability to offer rich, high-quality flavor profiles while adhering to strict dietary standards.