Prime100 SPD Single Protein Diet

Prime100 is an Australian-owned and operated pet nutrition company specializing in functional foods for dogs and cats. The SPD (Single Protein Diet) range, visible in the image, is specifically designed for pets with food sensitivities or allergies, using only one source of meat to eliminate potential allergens.

The brand is widely recognized in the Australian pet care market for its 'chilled rolls' which are manufactured in a purpose-built facility in Melbourne. Prime100 maintains a focus on high-quality, human-grade ingredients sourced primarily from local Australian farmers. In 2022, the company underwent a significant growth phase following investment from Quadrant Private Equity, which now holds the ultimate ownership of the brand while maintaining its operational roots and manufacturing within Australia.