Made O'Meter
Discover where a brand or product originates
Paseo is a premium tissue brand widely known for its high-quality paper products, including facial tissues, toilet paper, and paper towels. The brand positions itself as a luxury option, often featuring its signature 'Luxury without Compromise' tagline. It is recognized for using responsibly sourced materials, often certified by sustainability organizations.
In the New Zealand and Australian markets, Paseo is a major staple in supermarkets. The brand is owned by Solaris Paper, which is a subsidiary of the global Indonesian conglomerate Asia Pulp & Paper (APP), one of the largest pulp and paper companies in the world. While the raw pulp material may originate from APP's extensive forest concessions in Indonesia, the finishing and packaging of Paseo products for the local market are typically handled in New Zealand to meet regional supply chain demands.
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