Neophos Powerball All In 1 Max dishwasher tablets

Neophos is a well-known brand of dishwasher detergent marketed primarily in the Danish market. It is the regional name for the globally recognized brand Finish, which was originally developed by the American company Economics Laboratory (now Ecolat) in 1953. The brand gained prominence for introducing the first biological dishwashing powder and the iconic 'Powerball' technology which provides a deep clean and pre-soak action.

Today, the brand is owned by the British multinational consumer goods company Reckitt Benckiser (Reckitt). While Neophos products are specifically branded for Denmark to maintain local market recognition, the manufacturing typically takes place at large-scale Reckitt facilities in Europe, notably in Poland, to supply the Nordic region. Reckitt continues to manage the brand as a leader in the automatic dishwashing category worldwide.