Xplora X5 Play smartwatch

Xplora is a prominent Norwegian brand specializing in smartwatches designed specifically for children. The 'X' logo prominently displayed on the bezel identifies it as part of the Xplora ecosystem, which focuses on providing a safe entry into the digital world by omitting internet access and social media while including GPS tracking and communication features.

Since its inception, Xplora has expanded rapidly across Europe and North America. While the brand management, software development, and strategic operations are headquartered in Oslo, Norway, the physical production and assembly of the hardware are carried out in China. This is a standard manufacturing model for consumer electronics to ensure scalability and cost-efficiency.

The brand is owned by Xplora Technologies AS, a publicly traded company on the Euronext Growth Oslo. The company continues to oversee the development of its GOPLAY platform and the integration of mobile services for families worldwide.