FUN Light Ice Tea Persikka squash

FUN Light is a well-known sugar-free concentrate brand widely consumed across the Nordic and Baltic regions. The specific product shown is an ice tea peach (Persikka/Persika) flavoured squash, designed to be diluted with water. It is marketed as a sugar-free alternative to traditional soft drinks, gaining a strong market presence due to its variety of vibrant flavours and low-calorie profile.

The brand was originally established in Sweden and has grown into a household name across Scandinavia. Production is primarily centralized in modern bottling facilities within Sweden (often in Kumla), though local distribution and variations may involve other Nordic facilities depending on the target market. The brand's identity is heavily linked to Nordic lifestyle trends prioritizing healthier, sugar-free beverage options.

FUN Light is owned by Orkla, a leading industrial conglomerate based in Norway. Orkla acquired the brand as part of its widespread portfolio of consumer goods. As the ultimate owner, Orkla manages the brand's innovation, sustainable packaging initiatives, and expansive distribution network across Northern Europe, ensuring FUN Light remains a dominant player in the concentrated beverage segment.