Made O'Meter
Discover where a brand or product originates
This product is a Sweet Chili Sauce marketed under the Salling private label brand, which is a staple in the Danish retail landscape. The packaging, featuring Danish text, indicates that while the brand is distinctly Danish, the production is outsourced to Vietnam, a common region for authentic chili sauce manufacturing.
The brand is owned by Salling Group, Denmark's largest retailer. Salling Group operates various chains including føtex, Bilka, and Netto. The company's history dates back to the founding of Jysk Supermarked in the 1960s, and it is currently entirely owned by the Salling Foundations, ensuring that a portion of the profits is reinvested into Danish society through various donations and initiatives.
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