Rotary watch

Rotary Watches is a classic mid-luxury timepiece brand with a heritage dating back to the late 19th century. Founded in the Swiss town of La Chaux-de-Fonds, the brand became famous for supplying watches to the British Army during the World Wars, which helped solidify its presence and reputation in the United Kingdom. While the brand carries a strong British cultural identity today, its technical roots are firmly planted in Swiss watchmaking traditions.

Historically, Rotary was a family-owned business managed by the Moise Dreyfuss family for generations. However, in recent years, the ownership has shifted to an international scale. In 2014, the brand and its parent company, Dreyfuss Group, were acquired by a major Chinese investment firm. This move provided the brand with the capital to expand globally while maintaining its design headquarters in the UK and its manufacturing capabilities across both Swiss and Asian facilities.

Today, Rotary occupies a unique space in the market, offering 'Swiss Made' models and more accessible 'British designed' collections. The ultimate ownership lies with Citychamp Watch & Jewellery Group, which also owns other historic horological brands like Corum and Eterna, positioning Rotary as a key player in their international portfolio of timekeepers.