Harboe Ferskenbrus

Harboe Ferskenbrus is a popular Danish peach-flavored soft drink produced by Harboe Bryggeri. The brand has its roots in Skælskør, Denmark, where the brewery was founded in 1883 by three local businessmen. For generations, the Harboe family has maintained a significant presence in the company’s leadership, steering it into a major international player in the beverage industry.

The product is manufactured primarily in Denmark at the company's main facilities in Skælskør. Harboe is known for its high-volume production and competitive pricing, making it a staple in Scandinavian supermarkets. The 'Ferskenbrus' variant is particularly noted for its sweet peach profile and is often marketed as a refreshing, affordable alternative to international soda brands.

Today, Harboe Bryggeri A/S remains an independent, publicly traded company on the NASDAQ Copenhagen stock exchange. It is one of the few large-scale Scandinavian breweries that has not been acquired by global giants like Carlsberg or Heineken, retaining its heritage and headquarters in the same coastal town where it began over 140 years ago.