IKEA Lufsig plush toy

Lufsig is a well-known plush toy from IKEA, originally part of a collection and campaign centered around fairy tales. The toy depicts a wolf inspired by the tale of Little Red Riding Hood. IKEA designs all its products in Sweden, emphasizing affordability and sustainability.

Manufacturing for IKEA soft toys is typically outsourced to specialized textile factories, primarily in Southeast Asia, specifically Vietnam and Indonesia, to maintain high volume and low cost. The brand is globally recognized for its unique naming conventions and is a staple of Swedish retail culture worldwide.