Reserved clothing and apparel

Reserved is a leading fast-fashion brand that originated in Poland. It was established in the mid-1990s as the flagship brand of LPP S.A., a company co-founded by Marek Piechocki and Jerzy Lubianiec. The brand quickly grew from a local retailer to an international fashion powerhouse, opening its first stores outside of Poland in 2002.

While the brand's design and conceptual headquarters remain in Gdańsk, Poland, its manufacturing is distributed globally. LPP does not own its own factories; instead, it outsources production to a diverse network of suppliers. A significant portion of its clothing is manufactured in Asia—specifically in countries like China, Bangladesh, and Vietnam—as well as in Turkey and various countries across Europe to ensure a balanced supply chain.

The brand is currently owned and managed by LPP S.A., which is listed on the Warsaw Stock Exchange. LPP is one of the largest clothing manufacturers in Central and Eastern Europe, managing a portfolio of several popular brands including Cropp, House, Mohito, and Sinsay. The company continues to be controlled primarily by its founders' foundations to ensure long-term stability.