Dash Power Extra Igienizzante liquid laundry detergent

Dash is one of the most iconic laundry detergent brands in Italy. Originally launched by Procter & Gamble in the 1960s, it has become a market leader known for its 'white power' advertising campaigns. The brand was originally developed by Procter & Gamble in the United States, but it has a very strong European localized presence.

Today, Dash is owned by the American multinational consumer goods giant Procter & Gamble (P&G). While the brand operates internationally, the products sold in the Italian market are largely manufactured within the European Union, specifically in P&G's specialized manufacturing sites for fabric care. The 'Extra Igienizzante' (Extra Sanitizing) variant seen here is specifically formulated for the Italian market to provide deep hygiene against stains and bacteria even at low temperatures.