Maybelline Super Stay Active Wear Foundation

Maybelline, a cornerstone of the global beauty industry, was founded in 1915 by Thomas Lyle Williams in Chicago, Illinois. Name-inspired by his sister Mabel and the vaseline she used to enhance her lashes, the brand grew from a small mail-order business into a powerhouse that defined modern eye makeup.

Today, Maybelline New York is the world's leading cosmetics brand, with manufacturing facilities strategically located across North America, Europe, and Asia to serve over 120 countries. Its production often utilizes high-tech facilities in the United States and France to maintain consistency in their long-wear formulas.

Since 1996, Maybelline has been owned by the French beauty conglomerate L'Oréal. Under L'Oréal's stewardship, Maybelline has integrated advanced dermatological research while maintaining its identity as an accessible, trend-driven urban brand. It remains a key pillar of L'Oréal's Consumer Products Division, benefiting from the parent company's immense global distribution network and research laboratories.