VO5 Revive Me Daily Shampoo

VO5, originally standing for 'Vitalube 5,' is a storied haircare brand that traces its beginnings back to 1955 in the United States. It was famously created by Alberto-Culver and gained international prominence for its hot oil treatments and daily hair solutions. While originally an American brand, it has grown to become a household staple in markets across the United Kingdom and Europe.

Today, the brand's ownership is split by region. In international markets, specifically the UK and Europe, VO5 is owned and distributed by Unilever. Manufacturing for these regions typically takes place in various European facilities, although it is produced in multiple locations globally to meet local demand. Unilever continues to innovate the line, positioning it as an accessible daily essential for diverse hair types.