Softlan Ultra Softener

Softlan is a widely recognized brand of fabric softener known for its long-lasting fragrances and fabric protection. The brand has its roots in Europe, where it was developed to provide ultra-concentrated freshness and softness to laundry. While it is marketed extensively across Europe, including Sweden, production is distributed across several regional manufacturing facilities depending on the local market's requirements.

The brand is owned by the Colgate-Palmolive Company, a global leader in consumer goods. Originally established as a European laundry care brand, it has since become a staple in many households under the management of its American parent company. In Sweden, Softlan is a major player in the laundry detergent and conditioner sector, often distributed through local subsidiaries such as Colgate-Palmolive AB.