Florena Creme mit Kamille

Florena is a historic German skincare brand founded in 1920 in Waldheim, Saxony. Originally part of the Waldheim perfumery and soap factory, the brand became a household name in East Germany (GDR) for its accessible and effective cosmetic products, particularly known for its use of camomile extracts.

Following the reunification of Germany, the brand was acquired by Beiersdorf AG, the same parent company that owns Nivea and Eucerin. Today, Florena remains primarily produced in Germany, maintaining its legacy as a trusted natural-focused skincare provider. Under Beiersdorf's ownership, the brand has shifted its focus towards 'Fermented Skincare,' combining traditional botanical ingredients like camomile and aloe vera with modern laboratory processes to enhance skin absorption.