Made O'Meter
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Bosque Verde is a prominent private label brand exclusively found at Mercadona, Spain's leading supermarket chain. This specific product is an aerosol insecticide designed to target flies and mosquitoes, including the common and tiger varieties. It is notable for its 'sin perfume' (unscented) formulation, catering to consumers sensitive to strong chemical odors.
The brand Bosque Verde was developed by Mercadona to provide high-quality household cleaning and maintenance products at competitive prices. As a private label, its production is outsourced to specialized manufacturers known as 'Totaler' partners. For its insecticide line, Mercadona typically collaborates with Francisco Aragón S.L., a Spanish company based in Murcia that specializes in air care and insect control products.
Mercadona remains the ultimate owner of the brand. Headquartered in Valencia, Spain, the company has maintained its position as a family-owned retail giant, expanding its reach across the Iberian Peninsula into Portugal. The production strategy emphasizes local manufacturing to ensure supply chain efficiency and environmental sustainability.
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