Matutano Potato Chips

Matutano is a historic Spanish snack brand that has become a household name in the Iberian Peninsula. Originally established as a leading family business in Barcelona during the mid-20th century, it was acquired by Frito-Lay (PepsiCo) in 1971. This acquisition transformed Matutano from a local favorite into a regional powerhouse for the multinational corporation.

Today, the brand operates as a major subsidiary of PepsiCo. While the brand is deeply rooted in Spanish heritage, its manufacturing processes are integrated within PepsiCo's extensive European supply chain. For the Spanish and Portuguese markets, the majority of production occurs in high-capacity facilities located in Burgos, Spain, although supply may occasionally be supplemented by other regional plants depending on the specific product line. The brand serves as the primary umbrella for PepsiCo's snack operations in Spain and Portugal, distributing globally recognized products like Lay's and Doritos under its local identity.