IQBAR Plant-Based Protein Bars

IQBAR is a nutritional snack brand founded by Will Nitze in 2017. The brand was developed with a focus on 'brain food,' utilizing specific nutrients like Lion's Mane, MCTs, and Omega-3s to support cognitive function and physical energy. The product shown is a variety pack featuring flavors like Peanut Butter Chip, Chocolate Sea Salt, and Almond Butter Chip, which are marketed as being keto-friendly, vegan, and high in plant-based protein.

Manufacturing takes place primarily in the United States, adhering to standards for gluten-free and non-GMO certification. The brand operates under its parent company, IQBAR, Inc., which remains an independent venture headquartered in Boston, Massachusetts. Since its inception via a successful crowdfunding campaign, the brand has scaled significantly to clear major retail shelves across North America while maintaining its original ownership structure.