Maggi KUB OR bouillon cubes

KUB OR is an iconic bouillon brand in France, characterized by its distinctive yellow and red packaging. Originally launched by Julius Maggi in 1907, the product was designed to provide an affordable way for families to add intense flavor to their meals. The name 'KUB' was a clever marketing strategy to capitalize on its unique cubic shape. Today, KUB OR is a staple in French pantries, used to enhance the taste of soups, stews, and roasted dishes.

The product is part of the Maggi brand portfolio, which was integrated into the Nestlé group in 1947. While the brand has Swiss origins, these specific bouillon cubes are distributed across Europe and manufactured in various regional facilities to meet local demand. The packaging shown features a '-25% de sel' (reduced salt) variant, reflecting modern health trends and the implementation of the Nutri-Score labeling system prominently visible on the box.