Liqui Moly automotive additives and lubricants

Liqui Moly is a globally recognized German brand specializing in oils, lubricants, and additives. Founded in Ulm in 1957, the company made its name through products containing molybdenum disulfide (MoS2), which provides emergency lubrication properties. The brand is highly visible in professional motorsports, as seen in the image where it appears as a primary sponsor on winter sports competition gear, highlighting its association with performance and endurance.

While originally an independent entity, Liqui Moly was acquired by the Würth Group in 2018 to ensure long-term stability. Despite this ownership change, the company remains deeply rooted in Germany, with the massive majority of its manufacturing taking place in German facilities to maintain its 'Made in Germany' quality standard. It serves over 120 countries through a vast network of distributors and subsidiaries.